Core Talk CRM-SMS

Road To Rome

The results from the text to win competition was very succesful as they had over 156 new customers

Who are they?

Road to Rome are a clothing shop located on Broadway, Newmarket that sell designer menswear including Dolce & Gabbana, Just Cavalli, GF Ferre and Arthur Galan. They have been trading for over 11 years.

How have they used Coretalk?

In the first two weeks Road to Rome used Coretalk for two promotions. The first was a text to win competition offering $500 off a specific brand for first prize, and 50 runners up to receive a $50 gift voucher. It was advertised in About Town magazine in the Sunday Star Times.

Their second Coretalk promotion was a monthly birthday messages to customers having a birthday during the current month. The customer is advised that they will recieve a $50 gift voucher on visiting the shop during the month.

What were the results?

The results from the text to win competition was very succesful as they had over 156 new customers text in for the prize and vouchers. They were so pleased with the response that they decided to give every entrant the prize of a $50 gift voucher.

The response to the birthday message was also very succesful. Over 15% of the recipients collected their vouchers and purchased products within the first week of the month.

Letter from the Store Manager:

To Whom It May Concern

We are really happy with the customer feedback we have had since commencing the D&G promtion using Coretalk.

We believe Coretalk is a very effective way of communicating with our client base and acquiring new clients.

We have found Coretalk to be very professional to deal with and their support has been impeccable. We would have no hesitation in recommending Coretalk to other businesses.

Praveen Menon

Manager