Core Talk CRM-SMS

Overview:

• Allow customers to access relevant promotional information using keywords that are SMSed to your Coretalk.
• Coretalk receives the keyword and automatically responds, providing meaningful information.
• People that enter the promotion are automatically profiled into a specific group.
• Prizes can be allocated randomly, after a certain number of entries or selected at the end of the promotion.
• There are a range of promotional SMS templates that enable the company to choose the appropriate promotion for their event.
• What is the difference between interactive SMS promotions and bulk spamming?
  • A customer reads an advertisement promoting a holiday destination and in the advert there is an SMS tagline which says: “SMS the word (Holiday) and you could win a free trip to this destination”. The customer sends the SMS and receives an instant response. The customer’s information is in your database. This is not SPAM.
  • If a random database of mobile numbers is sent an SMS message informing the recipients that a particular product is on special, this would be classified as SPAMMING and could have negative consequences for your business. Coretalk has a built in SPAM filter to ensure that people will have the ability to opt out if bothered.
• Coretalk does not require you to purchase any special SMS short-codes, simply use the SMS number of the SIM card in your modem and setup as many competion lines as you want. (note: SMS sending rates are slower using a GSM modem).
• Use the SMS promotion feature to place interactive SMS taglines on all your marketing material and start building a database of interested customers and their mobile numbers right now.